Who we are

Our history

Founded on strength and stability

Over 140 years of strong financial security advice

We’re a full financial security planning organization founded on the strength and stability started by London Life more than 140 years ago. Freedom 55 Financial offers financial security planning and advice, as well as London Life’s own brand of savings and investments, retirement income, and life insurance. We show people their options and help them make the right financial decisions.

Founded in 1874 in London, Ontario, London Life has a long history in the Canadian marketplace. In 2000, London Life rebranded its financial security planning arm as Freedom 55 Financial – a full financial security planning organization. In Quebec, Freedom 55 Financial is a financial services firm and a firm in financial planning.

We have a network of more than 3,500 exclusive financial security advisors located in 29 financial centres across Canada. This includes advisors who operate their own business under their own incorporated names, such as Wealth & Estate Planning Group advisors. These roughly 450 advisors focus on meeting the more complex needs of families and businesses in the high-net-worth and affluent markets.

In serving more than two million Canadians, Freedom 55 Financial offers unparalleled services to businesses and individuals alike. Its overall financial strength and stability in the financial services industry, today bolstered by its association with Great-West Life and fellow subsidiary Canada Life, has been a true benchmark of success.